A chef plating at the pass while a content creator films the dish, with diners enjoying their meal in the restaurant beyond

Sorted Chef Spotlight

I’ve sorted your menu. Now let’s get people through the door.

You’ve put the work into improving your gluten-free offering. Now it’s time to show people what you’ve got.

Sorted Chef Spotlight is my restaurant content and promotion service, designed to put genuinely good gluten-free dining experiences in front of the people looking for them.

Step one

I become the customer.

I’ll visit your restaurant, sit down, order the food and experience it as a customer.

I’ll capture the atmosphere, the food, the gluten-free choices and what makes your restaurant worth visiting.

This isn’t a staged photoshoot of a plate of food. It’s about showing people what they can actually expect when they walk through your doors.

Step two

Content people want to watch.

I’ll turn the visit into short-form video content designed for social media.

The aim is to create content that feels natural, entertaining and worth sharing.

This could include

01A short restaurant feature.
02Food preparation and finished dishes.
03A look around the restaurant.
04Gluten-free menu highlights.
05The overall customer experience.

Step three

Getting it in front of the right people.

Creating content is only half the job.

The aim is targeted exposure rather than simply chasing random views.

I’ll help distribute it through

01Sorted Chef social channels.
02Relevant local gluten-free and coeliac Facebook groups, subject to group rules.
03Restaurant features and promotional campaigns.
04Agreed social media collaborations.

Step four

Give people a reason to book.

Where appropriate, I can help arrange promotional codes, special offers and trackable campaigns.

For example, an agreed offer code could help identify customers responding to a particular campaign.

Promotional arrangements, discounts and any paid relationship will be clearly disclosed.

The little catch

I don’t do reviews of shit food.

I’m not turning up to your restaurant to film a side dish of olives, a bunless burger and a brownie and pretend you’ve got a cracking gluten-free offering.

I’ll help get the menu sorted first. Then I’ll come in, eat the food, film the experience and show people what you’ve got to offer.

If I’m putting my name and face behind your restaurant, it’s because you’ve given me something worth shouting about.

Spotlight doesn’t have to end after one visit.

I can offer ongoing content and promotional arrangements covering:

This is a separate promotional service that restaurants can commission alongside consultancy or as an ongoing arrangement where appropriate.

01Seasonal menu launches.
02New dish features.
03Repeat restaurant visits.
04Special offers and campaigns.
05Regular social media content.

First, let’s give people something worth talking about.

Let’s talk about your restaurant and whether Spotlight is the right fit.

Talk to me about Spotlight